Persia has always been a land ripe with history, ethnicity, and culture. The Persian Empire dominated a series of dynasties, that served as the global hub for innovation, religion, science, art, technology, and fashion for more than 200 years preceding its fall.
A historic generation, the trickle - down effect of the Persian atmosphere can be witnessed to this day.
FRENI, in the quest for extraordinary designs, has gleaned inspiration from a beatific era of Persian culture. Awestruck by Persian architecture, art, beauty, and fashion, FRENI has produced a line of contemporary winter clothing, with a nostalgic hint of the magical past.
Persian art has one of the richest art heritages of the world. The general style associated with the art form has been of elegance, and intricacy. Home to some of the world’s most pivotal artists, Persia has been influenced by animals, the elements, Islamic art, and elaborate rugs that are sold for exorbitant prices today.
The patterns and designs are typically delicate, and finely scripted. Perhaps what has set them apart the most has been the wonderful choice of colors. In colors, lie the heart of art. Pieces spanning muted colors, which then open up to blues as clear as the sky. The color palate has always been of significant interest. A lot of blood maroons, and astrological textures can be seen.
FRENI has always strived for fashion that is limitless and refined. It has integrated these timeless patterns, and dizzying colors into the pieces it crafts today. Exquisite pieces, utilizing Persian colors and patterns are at the core of FRENI. The accessories, including some of the dazzling winter scarves, made with the finest wool blend, reflect tasteful colors, that can be paired up with any outfit. This adds the extra element that glams up your winter outfit.
Moreover, Persian style has always been compounded with grace. Historically, women can be seen wearing garments that are seamless, and flow magnificently around the body. They have been likened with the feel of a gentle stream. Today, FRENI creates sweaters, coats and garments that feel the same. That ripple over your body, for the greatest comfort, and maximum style.
Classical pieces can never go out of style. Muted tones, earth colors and light creams define the shelves. In simplicity, lies class. The creations at FRENI can be paired up with any outfit, to add a subtle hint of color, and joviality to a dreary winter.
Much like the Persians, FRENI takes fabrics very seriously. Crafted using the finest fabrics, FRENI salutes an era of individuality, and feminine grace.
The FRENI monogram has been crafted with love, and extreme attention to detail. The lion symbolizes strength, and kingship. It also signifies the rebirth of an era. It is a representation of dominance. It exudes the ultimate quality of power.
At FRENI, we aspire to continue innovating with a standard of style that is exemplary. Our journey to Persia aims to bring you every day fashion wear, with the differentiated hint of culture that sets you apart in a crowd.